Author Topic: Microsoft Is Putting The Pressure On Sony And The PS4  (Read 2227 times)

Offline miDnIghtEr20C

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Microsoft Is Putting The Pressure On Sony And The PS4
« on: June 25, 2016, 04:40:07 PM »
The console war fell into a pretty predictable pattern over the past two years or so. Sony had won with the PS4, and was sitting pretty with accelerating sales and an increasingly dominant platform. Microsoft was doing just fine with the Xbox One, but it had lost some of the market share it had gained with the Xbox 360 and inevitably looked weak next to Sony. Nintendo was having a bad time. Now, however, things are getting a little weird. All three companies are looking to launch new hardware, and Microsoft already announced its “Project Scorpio” at E3. Sony has acknowledged that it’s making an upgraded PS4, but nothing more. Nintendo says it’s shipping a new console in March, and its anyone’s guess what that will look like.

So even as we acknowledge Nintendo as a wild card, we’re left with the same binary console war we’ve hard for years now. It’s Xbox vs. Playstation but with some new, strange elements thrown into the mix.

Whatever else Sony’s new console is, the company has been explicit about one thing: it’s a PS4. It may be a more powerful PS4, and it may be a more expensive PS4, but it is most certainly a PS4. That’s distinctly different from the Xbox Scorpio. Neither console is going to have exclusive games, but Microsoft is positioning the Scorpio as a “new” console and a substantive upgrade rather than something iterative. And that could be a problem for Sony.
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The Scorpio may not be a success, and the Xbox One faces a lot of challenges as it stares down this long year and a half before its release. The messaging in the past week has been downright confusing, the utility questionable and its effect on the Xbox One S dangerous. Its effect on Sony’s new console, however, is largely separate from its own problems. There are some ways in which this early announcement benefits Sony: people will eventually ask the same questions of Neo as they have of Scorpio, and watching all of this fallout is a good way for the company to tweak its messaging. But the Scorpio is almost certainly more powerful than the Neo, and that’s going to loom large over any actual announcement.

If it plays its cards right, Microsoft could turn the specter of its new console into a real thorn in Sony’s side. At this point, Microsoft likely already has all the details of a more substantive announcement that it could be ready to make at any moment, for better and for worse. So if I were on the Xbox Team, I’d get a flashy trailer and a press release all ready and then just sit on it. And I’d post that stuff the day after Sony makes its eventual announcement. More details put in direct competition with Sony’s new machine could really take the wind out of the Neo’s sales.