"Hey man, wanna play some games later?"
"Yeah dude, lets jump on 'The One' later!"
"Cool man, I can't wait to get home and fire up 'The One' "
Laaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaame!
Anyone else think this is what they were going for with the name? It's what I thought of right away. People refer to the current Xbox as just the '360' right? They want to try and be... The One! Laaaaaaaame!