Author Topic: NPD December 2011 Sales Results [Up1: Xbox Hardware, Sony/MS PR's] #1  (Read 1557 times)

Offline miDnIghtEr20C

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NPD Group's U.S. Games Industry Sales (New Physical Sales Channel*) - December 2011 & Annual 2011
5- week month; December retail reporting period 11/27/11 through 12/31/11


Software:

December 2011 Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
1.) Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)** 1 Activision Blizzard
2.) Just Dance 3 (Wii, 360, PS3) 2 Ubisoft
3.) Elder Scrolls V: Skyrim (360, PS3, PC)** 3 Bethesda Softworks
4.) Mario Kart 7 (3DS) 4 Nintendo
5.) Battlefield 3 (360, PS3, PC)** 5 Electronic Arts
6.) Madden NFL 12 (360, PS3, Wii, PSP, PS2)** 6 Electronic Arts
7.) Assassin's Creed: Revelations (360, PS3, PC) 7 Ubisoft
8.) NBA 2K12 (360, PS3, Wii, PSP, PS2, PC) 8 Take 2 Interactive
9.) Super Mario 3D Land (3DS) 9 Nintendo
10.) Batman: Arkham City (360, PS3, PC)** 10 Warner Bros. Interactive

Annual 2011 Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
1.) Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)** 1 Activision Blizzard
2.) Just Dance 3 (Wii, 360, PS3) 2 Ubisoft
3.) Elder Scrolls V: Skyrim (360, PS3, PC)** 3 Bethesda Softworks
4.) Battlefield 3 (360, PS3, PC)** 4 Electronic Arts
5.) Madden NFL 12 (360, PS3, Wii, PSP, PS2)** 5 Electronic Arts
6.) Call of Duty: Black Ops (360, PS3, Wii, NDS, PC)** 6 Activision Blizzard
7.) Batman: Arkham City (360, PS3, PC)** 7 Warner Bros. Interactive
8.) Gears of War 3 (360)** 8 Microsoft
9.) Just Dance 2 (Wii) 9 Ubisoft
10.) Assassin's Creed: Revelations (360, PS3, PC) 10 Ubisoft

**(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)


Hardware:

Xbox 360: Over 1.7 Million (-8.6%) [Best selling platform for the full year.]


Overall:

December retail sales down 21% year over year.

Full year retail sales down 8% year over year.

Retail + Digital is estimated to be down 2% year over year in the U.S. for the full year.

Dollar Sales Dec '10 Dec'11 CHG Annual 2010 Annual 2011 CHG

Total Video Game Sales (New Physical Channel) $5.07B $3.99B -21% $18.59B $17.02B -8%
Video Games Hardware $1.84B $1.32B -28% $6.29B $5.58B -11%
Video Games Software (Console+Portable - New Physical Sales only) $2.37B $2.04B -14% $9.36B $8.83B -6%
Video Games Accessories $863.5MM $628.7MM -27% $2.95B $2.61B -11%

Total Software Sales - (Console+Portable+PC - New Physical Sales Only) $2.53B $2.14B -15% $10.06B $9.27B -8%


Press Releases:

Originally Posted by NPD Press Release:
PORT WASHINGTON, NY, January 12, 2012 – According to leading market research company, The NPD Group, the preliminary estimate* for total consumer spend on gaming content via all monetization methods, including new physical video and PC games, used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games, is between $16.3 to $16.6 billion. This total consumer spend on games content in 2011, which includes both physical and digital formats, represents sales that are down approximately 2 percent when compared to 2010.

Based on this estimate, spending on new physical content at retail continues to account for the majority of the total consumer spend on games content. U.S. retail sales of new physical video game content, which includes portable, console and PC game software, generated revenues of $9.3 billion, an 8 percent decline over the $10.1 billion generated in 2010.

Bright spots came from HD console software sales, which were up 9 percent in 2011, as well as increases in the consumer spend on used games sales, full-game digital downloads and downloadable content, and mobile gaming apps, which partially offset declines in the other areas of consumer spend on content.

“Overall industry results are not entirely surprising given that we are on the back end of the current console lifecycle, combined with the continued digital evolution of gaming. Core gamers continue to be engaged and spend on established franchises across both the digital and physical format using multiple devices for different gaming occasions,” said Anita Frazier, industry analyst, The NPD Group.



“Our overall estimate of the market continues to point toward the increased imperative for deeper visibility into digital distribution than is available today, not only in the U.S. but globally. This is the goal of our partnership with EEDAR, and central to our discussions with publishers and others in the gaming community,” said David McQuillan, president, Games at The NPD Group.
Originally Posted by Sony PR via jvm:
According to the December NPD, PlayStation 3 closed out a banner 2011 with a bang, showing increases in hardware, software and peripherals year to date. As we reported earlier this week, consumers flocked to PlayStation consoles and handhelds this holiday season with more than 6.5 million units sold worldwide. With the highly anticipated U.S. launch of PlayStation Vita on February 22, featuring the biggest and best launch lineup across the history of PlayStation platforms,2012 is already shaping up to be another exciting year for PlayStation.
-- Patrick Seybold, Sr. Director of Corporate Communications at SCEA
Originally Posted by Microsoft PR via jvm:
With a strong holiday sales period finishing a banner year, Microsoft’s Xbox 360 ended 2011 as the best-selling current-generation console in the U.S., outselling the second place console by more than 2.7 million units. The strong December capped an impressive year during which Xbox 360 was the fastest-growing console. It also captured 49 percent of consumer retail spending, with an industry-leading $6.7 billion in sales in the U.S. for the calendar year—more than $2.1 billion on consoles and $4.6 billion on games and accessories (Source: NPD Group, December 2011).

Xbox 360 was the must-have gift this holiday season with about half of December’s retail spend on games, consoles and accessories going toward Xbox 360 products, totaling more than $1.5 billion (Source: NPD Group, December 2011). Microsoft has now sold more than 66 million Xbox 360* consoles and more than 18 million Kinect* sensors worldwide, and now has nearly 40 million Xbox LIVE members.*

December 2011 NPD highlights:
· Holding a 46 percent share of the overall current-generation console market, Xbox 360 sold more than 1.7 million units in December, solidifying the number-one console spot in the U.S. for 2011. This marks the tenth consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share, and twelfth straight month Xbox 360 was the top-selling console in the U.S. (Source: NPD Group, December 2011.

· Total retail spend on the Xbox 360 platform in December (hardware, software and accessories) reached $1.5 billion, the most for any console in the U.S. (Source: NPD Group, December 2011).

· During the month of December, Xbox 360 had seven of the top 10 console game titles including: “Call of Duty Modern Warfare 3,” Elder Scrolls V: Skyrim,” “Battlefield 3,” “Assassin’s Creed: Revelations,” “Just Dance 3,” “Kinect Sports Season Two” and “Dance Central 2,” (Source: NPD Group, December 2011).

· For 2011, Xbox 360 had six of the top 10 console game titles including “Call of Duty Modern Warfare 3,” “Elder Scrolls V: Skyrim,” “Gears of War 3,” “Battlefield 3,” “Madden NFL 12,” and “Call of Duty: Black Ops,” (Source: NPD Group, December 2011).


This week at CES Microsoft showed many of the ways Xbox 360 and Kinect will continue with strong momentum in 2012, including new Xbox LIVE content partners such as News Corp. Xbox 360 owners are excited about this new, fun, and interactive way to enjoy their favorite content:
· The hours of video consumed globally on Xbox LIVE increased 140 percent from 2010 to 2011.*

· In December more than 60 percent of U.S. Xbox LIVE Gold members used entertainment apps on Xbox LIVE – for an average of an hour a day each.*

· The number of people using entertainment apps on Xbox LIVE increased by nearly 50 percent globally from November to December.*


Beyond gaming, Microsoft will soon sell a Kinect for Windows sensor designed for commercial applications, bringing the magic of Kinect to whole new audiences including education, manufacturing and healthcare. Looking forward to an exciting 2012, we expect new audiences for Kinect, new experience for Xbox LIVE and a new installment in the world-class Halo and Fable franchises to help Xbox 360 have yet another stellar year.

*(Source: Internal data)  http://www.neogaf.com/forum/showthread.php?t=458765



Offline miDnIghtEr20C

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Re: NPD December 2011 Sales Results [Up1: Xbox Hardware, Sony/MS PR's] #1
« Reply #1 on: January 12, 2012, 03:20:25 PM »
Quote
Sony has issued their monthly statement regarding the latest NPD data. As usual, the company didn’t share any official hardware numbers. We’ll likely get those later.

Sony’s response is as follows:

“According to the December NPD, PlayStation 3 closed out a banner 2011 with a bang, showing increases in hardware, software and peripherals year to date. As we reported earlier this week, consumers flocked to PlayStation consoles and handhelds this holiday season with more than 6.5 million units sold worldwide. With the highly anticipated U.S. launch of PlayStation Vita on February 22, featuring the biggest and best launch lineup across the history of PlayStation platforms, 2012 is already shaping up to be another exciting year for PlayStation.”
http://gamingeverything.com/13835/sony-responds-to-december-2011-npd/

Offline PocketNYC

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Re: NPD December 2011 Sales Results [Up1: Xbox Hardware, Sony/MS PR's] #1
« Reply #2 on: January 12, 2012, 03:32:46 PM »
Looked like Sony's response was written a couple of months ago, I find it very funny when they don't go into details. I'm shocked to see NBA2K12 still on the list, is this because the season just started (I think)
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Offline hdinred

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Re: NPD December 2011 Sales Results [Up1: Xbox Hardware, Sony/MS PR's] #1
« Reply #3 on: January 13, 2012, 05:32:12 AM »
Quote
Microsoft’s Xbox 360 ended 2011 as the best-selling current-generation console in the U.S., outselling the second place console by more than 2.7 million units

Quite impressive, considering there was no official price cut.